We are a London based web-store specialising in fashion and lifestyle products. Our conception came from the team behind the True Vintage platform.


While the vintage side of things continued to entice our audience, the aim has always been to supply both vintage and new products. We are dedicated to finding new and upcoming brands for our customers, with limited pieces and special collaborations allowing them to stand out from the crowd.

With that in mind the team took on Chris, the man responsible for building partnerships with the multiple brands we have brought on board.

Combining Chris’ brand liaison skills with over six years of experience True Vintage has in online retailing, True Store is ready to delivery an unparalleled shopping experience.


One of the core values amongst both True platforms is sustainability.

Therefore, it was essential to opt for brands who share similar values in the way they approach their products. We promise to be continuously striving to operate as sustainably as possible.

Read our sustainability page here.


With our roots stemming from vintage fashion, the archive concept creation (a.c.c.) will take inspiration from the True Vintage archives and collaborate with partners to create unique, nostalgic products with a heavy focus on sustainability and raising awareness.

Keep an eye out on our socials for more information.