What is True Store? Describe it in three words…
Chris: Visionary, honest and TRUE!
What makes it different from True Vintage?
Rory: The True Store specialises in new fashion with an emphasis on offering customers access to brands that promote heritage and sustainability.
Chris: True Store is different from our sister store and is inspired by the unique vintage brands we currently stock at True Vintage. It's also home of the a.c.c. programme, an exciting new fashion concept that will bridge the old with the new. The a.c.c range launches later this year, so keep an eye out!
What motivated you to launch True Store?
Rory: I've worked in retail since the age of 16, and always wanted to start my own retail business. After having success with True Vintage, I wanted to provide customers with a platform to find emerging, unique and up-and-coming brands.
Chris: The motivation for True Store came easy. We wanted to create a go-to website that is honest and embodies everything consumers want from a shopping experience.