Introducing True Store partners... Hatton Labs

INTRODUCING TRUE STORE PARTNERS... Hatton Labs

HATTON LABS

Hatton Labs

Hatton Labs is a contemporary London jewellery brand. That draws its inspiration from the rich heritage of subcultures. With both Italian made and handcrafted pieces cut and shaped in the heart of London’s prestigious jewellery district, Hatton Gardens.


It gives us a huge amount of pleasure to be able to work with like minded individuals, with that....Welcome Hatton Labs (Jack and Joe) We loved picking your brains. Thanks for teaming up with us!!!

 

Describe your brand in three words.

"The Modern Classic...."

 

What makes Hatton Labs different?

"We are focused on accommodating for the customer that doesn’t want to buy brass plated jewellery or fork out £3,000 + for 18k gold and diamonds. The market seems to have a lot of options for both of those right now, Hatton Labs is interested in creating something really special in-between.."

What does joining the True Store family mean for the brand?

"We love to support new businesses as we are one ourselves, it certainly also means a lot when they’re home-grown. Like Hatton Labs, True Store is a brand of the people, the fit is perfect. C-19 and Brexit has stormed up some treacherous waters for UK businesses right now, navigating these seas is much more exciting when there’s a few of you in it together…"

"True Store is a brand of the people, the fit is perfect. C19 and Brexit has stormed up some treacherous waters for UK businesses right now, navigating these seas is much more exciting when there’s a few of you in it together…."

- Hatton Labs

Jack Cannon

How do you think fashion is changing?

"The lines are becoming more and more blurred with what’s feminine and what masculine, what’s visually acceptable in society and what isn’t. More than anything, it’s allowing our design process to become a lot less rigid and more free flowing. This is the only way it ever should be."

 

How is your brand focusing on sustainability?

"We’ve started offsetting our carbon footprint in 2020 and are currently working with teams whom are helping us aim to have biodegradable packaging by the end of 2021. We want to do as much as we possibly can as all these new eco solutions become available to us."

 

What’s next for Hatton Labs?

We will continue to design and constantly develop,

navigating through this new world climate and

terrain. I think it’s very important for brands and

companies to re-mould and take onboard what’s going on, not just jump around it.

Everyday we have the opportunity to make positive and negative decisions that impact the world.

It’s very important to us to develop new brand

codes, not just hold our breath and wait for it to be over.

There is definitely a silver lining to all of this..

"Thank YOU very much Jack & Joe. We wish you every success going forward. We will do everything we can to support you.... Once this madness is over very much looking forward to those beers you promised :)

Happy New Year Hatton Labs!!

 

WELCOME to the family!!"