Introducing True Store partners... CLAE

INTRODUCING TRUE STORE PARTNERS... CLAE

CLAE

CLAE is a versatile footwear brand with an urban spin that pays meticulous attention to materials, design and comfort. With fresh styles and a sustainable ethos, CLAE provides long-lasting footwear made from recycled materials diverting thousands of plastic bottles from landfill. For classic and timeless pieces that evolve and endure, look no further than CLAE. We spoke to the team at CLAE about the future of footwear fashion, and what makes CLAE different to other footwear brands.

 

Describe Clae in three words.

Minimalism, quality and sustainability.

 

What makes Clae different?

Since 2001, we have handcrafted refined and classic silhouettes with meticulous attention to materials, design, comfort and production practices.

 

Clae was launched because we noticed a market need for a new approach to footwear which we achieved by modernising silhouettes and designing versatile footwear relevant for today. We are dedicated to offering minimalist and timeless pieces that evolve and endure, all while minimizing our footprint on the environment.

What does joining the True Store family mean for your brand?

After all these years of research and different initiatives more consciously and sustainably, to be represented by True Store symbolises an achievement. We're proud to be part of this family that shares and promotes the same values.

We believe by offering timeless and minimalist pieces handcrafted with high-quality materials our sneakers will be as relevant in ten years as they are today.

- CLAE

How is fashion changing?

We believe by offering timeless and minimalist pieces handcrafted with high-quality materials our sneakers will be as relevant in ten years as they are today. Our customers keep and wear their sneakers for every occasion, season after season, year after year.

 

How is your brand focusing on sustainability?

Since inception, our sneakers have been handcrafted in the same workshop to ensure quality while making a meticulous selection of the materials used.

 

Our leathers come from certified tanneries recognised for their practices. We also develop innovative materials made from organic fibres or recycled plastic waste. Also, all our packaging is made from recycled cardboard.

 

Season after season, we perpetually question all the production steps to improve ourselves and to bring footwear that supports our vision. We collaborate with organisations such as Seaqual, a community dedicated to the collection of marine plastic waste, and Isa TanTec, the world leader in more environmentally friendly leather tanning processes.

What’s next for Clae?

We will continue to keep questioning any step of our production process to improve, undertake even more initiatives and continue our research to encourage a more conscious and sustainable fashion.